Sage

Challenge: As a premium American fly-rod company, Sage faced growing competition from high-quality, low-cost imports from Asia. As a result, fly rods were becoming increasingly seen as a commodity product. Continued success for Sage required a renewed level of brand loyalty and value.

Solution: In niche pursuits like fly fishing, authenticity and passion mean everything. Through stunning “wish-you-were-there” photography, experiential storytelling and a deeply genuine brand voice, we built aspirational communications that captured the spirit of fly fishing and established Sage as the clear industry leader.

Result: While the overall fly fishing industry remained stable, Sage continued to grow at a remarkable rate, eventually capturing nearly 60% of the global fly rod market.